Use of Social Media for Health Promotion: An Overview of the Evidence – Webinar Preparation and Discussion

This space is for participants and in the October 31 webinar, and others who are interested, to discuss questions and issues arising before and after session. 

We recommend that you read these articles before attending the webinar.

Once you read these articles, please post your questions and comments to this blog, to help us be more responsive to your needs, during the session.

Please don’t be shy – let’s take advantage of this rare opportunity to have Craig Lefevre speak to us!

Building Smart Networks Through Network Weaving

New media and the future of public service advertising – Case Studies

The New Technology: The Consumer as Participant Rather Than Target Audience

New Media Cases in Public Health Communication and Marketing: The Promise and Potential

For more information on social media, check out Craig’s Blog – On Social Marketing and Social Change.

We also have more resources in our new online database. Please visit http://www.thcu.ca/infoandresources/resource_display.cfm?res_sub_topicID=15 to view them.

A few words about our guest presenter, Craig Lefevre:

R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is an Adjunct Professor of Prevention and Community Health at The George Washington University School of Public Health and Health Services and consults with agencies and organizations on new media and social marketing.  Among his recent clients and issues have been the US Department of Health and Human Services (HHS), Centers for Disease Control and Prevention and the Public Health Agency of Canada for online, mobile and social media approaches to health information and health behavior change. He is also working with the HHS on the Framework for HEalthy People 2020, the National Health Promotion Objectives for the US, and specifically the health communication and health information technology objectives themselves.

An internationally recognized expert in social marketing and health communication, Craig’s work has addressed a multitude of health risks, aimed at various diverse audiences, and often featuring local implementation strategies.; the National Cancer Institute’s ASSIST tobacco control program, 5 A Day for Better Health and various cancer communication programs; the US Department of Agriculture and school nutrition issues (Team Nutrition); the Centers for Disease Control and Prevention and numerous health communications and social marketing projects; the US Agency for International Development and behavior change communications for AIDS Control and Prevention (AIDSCAP); and state health agencies focused on chronic disease prevention and behavioral risk reduction. He began his career as the Intervention Director of the Pawtucket Heart Health Program, one of the world’s first community-based research programs for the prevention of cardiovascular disease.

Craig is the author of over 60 peer reviewed articles and chapters in the areas of community health promotion, social marketing and behavioral medicine and has made over 175 presentations at professional meetings and invited venues around the world.

He received his Ph.D. in Clinical Psychology from North Texas State University and completed post-doctoral fellowships in Behavioral Medicine at the University of Virginia and the University of Pittsburgh.

Jodi Thesenvitz

THCU Consultant