Health communication campaigns in 12 steps
If you are already familiar with THCU's 12 steps, here are some quick links to information and resources on general health communication, risk communication, media advocacy, entertainment education, and interactive health communication.
Introduction
THCU has developed a 12-step process for developing comprehensive
communication campaigns. Click on any step listed
below to get a brief explanation and resources specific to that
task. Following is a list of resources related to the process as
a whole.
Step
1: Project Management
Step
2: Revisit Your Health Promotion Strategy
Step
3: Audience Analysis
Step
4: Develop an Inventory of Communication Resources
Step 5: Set
Communication Objectives
Step
6: Select Channels and Vehicles
Step
7: Combine and Sequence Communication Activities
Step
8: Develop the Message
Step
9: Develop Project Identity
Step
10: Develop Communication Materials
Step
11: Implementation
Step
12: Complete Campaign Evaluation
For an outline of all THCU's health communication
resources on this site, click here.
The following resources are for our overall 12-step process only.
Overview
of health communication campaigns workbook
This workbook explains our 12 steps and provides worksheets
to aid you in applying the steps. English (PDF
306kb,
updated April
1999) or French (PDF
1,600kb, updated April 1999, translated February 2002)
Overview
of health communication campaigns workshop
slides
These workshop slides complement the Overview of Health Communication Campaigns workbook. We update these more frequently than the workbook above, so they reflect our most current health communication content. Available in English (PDF,
1,311kb, updated October 2003) and French - "Aperçu des communications sur la santé: PPT slideshow " (updated April 2002, translated May 2002) (PDF, 1,007kb)
12 Step Action Summary
This two-page, legal-size handout summarizes THCU's 12 steps.
Related worksheets and tools to help you complete each step are noted, along with tips for efficient, effective completion of each step. This is a great overview and checklist for both newbies and seasoned practitioners. (PDF 41kb) March 22, 2005
Overview of Developing Health Communication
Campaigns ToolKit
This toolkit accompanies THCU's Overview of Developing Health Communication Campaigns
workshops, gathering handouts and worksheets in one convenient location for use during the
event. (PDF 901kb) May 10, 2005
Case Study Series
Implementing THCU's 12 Steps is our new series of case studies where actual campaign development is described using our 12-step process. Updated February
14, 2007
Campaign Planner Worksheets
Use these worksheets -- in mini or monster form -- to summarize steps 5, 6, and 7 of our 12 step process.
Interactive Campaign Planner
This online application will guide you through steps 5 to 7 and will allow you to create, save, and print a full text or attractive visual summary of your campaign, which can then be shared and modified at any time, from any computer! September 22, 2003
Effective campaign design checklists
No time to read the manual? Use these checklists to make sure that you've covered the basic principles of an effective health communication campaign before using your precious resources: Effective campaign design checklist for steps 1–4 (Word 64kb, September 2003), Effective
campaign design checklist for steps 5–7 (Word 74kb, October 9, 2003), and checklist of criteria for developing effective, persuasive health communication materials in step 8.
