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Health Communication
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Apercu: Des Campagnes de Communication dans le Secteur de la
Santé
We recommend that all health communication work be guided by
THCU's 12 step process for planning, implementing and
evaluating health communication activities and campaigns.
This workbook explains our 12 steps and provides worksheets to
aid you in applying the steps. Révision: avril 1999; Translation completed: Feb 2002.
Click here to
download PDF
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Aperçu des communications sur la santé PPT slideshow
These workshop slides complement the Overview of Health
Communication Campaigns Workbook. We update and add to
these slides much more frequently than the workbook described
above, so they reflect our most current health communication
content. Powerpoint. Révision: avril 2002; Translation completed:
mai 2002. Click here to
download PDF |
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Établir le bien-fondé de la promotion de la santé
These workshop slides provide information on the effectiveness
of health promotion. Ways to access, interpret and present
this information for the purpose of convincing key stakeholder
groups to support health promotion initiatives are outlined. We
draw from the literature on effectiveness, as well as the fields
of marketing, persuasion, and public speaking. Click
here to download PDF |
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Appels a la peur pour la lutte antitabac
This infopack discusses the return of fear appeals to health
communication, specifically for tobacco control. It focuses on
one current theory, The Extended Parallel Process Model, which
integrates and expands on previous perspectives to explain why
some fear appeals work, and why others fail. This info pack
includes: a description of some of the most recent tobacco
control efforts; an overview, with examples, of The Extended
Process Model; and a list of additional resources. June
2000. Click here
to download PDF.
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Planning
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Introduction a la planification de programmes de promotion de la
santé
Planning is a series of decisions, from general and strategic decisions to specific operational details, based on the gathering and analysis of a wide range of information. Planning encompasses a broad field involving a number of different approaches. These include strategic planning, program planning and operational planning. These various types of planning will be described in more detail throughout the workbook, although the bulk of the discussion focuses on program planning. THCU's planning model is based on 6 key steps.
Révision : avril 2001; Translated October,
2002. Click
here to download PDF.
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Introduction à la planification de programmes
de promotion de la santé
These workshop slides complement the Introduction a la planification de programmes de promotion de la
santé Workbook. We update and add to these slides much
more frequently than the workbook described above, so they
reflect more current content. Révision: avril 2002; Translation completed:
juin 2002. Click
here to download Powerpoint Slides.
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Évaluation des programmes de promotion de la
santé
Regardless of the definition used, program evaluation
involves the collection of information that will help program
planners improve the effectiveness of their program. In order to
collect valid and reliable information, evaluators utilize, as
much as possible, the scientific method for collecting
information. Information is collected in a systematic and
standardized way. In the past program evaluation has been used
to determine whether a program is effective or not. Today it is
used more often for continuous quality improvement, in other
words, what can we do to improve the effectiveness of our
program and what needs to be changed? This workbook guides
readers through THCU's 10 steps to evaluation. Révision: April
2002 Click
here to download PDF.
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Évaluation des programmes de promotion de la
santé
These workshop slides complement the Évaluation des programmes de promotion de la santé Workbook. We update and add to these slides much more frequently than the
workbook described above, so they generally reflect more current content. Updated August 2001. Translated June 2002. Click here to download Powerpoint Slides. |
Promotional Material
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About THCU/Mailing List Form. Coming soon.
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About THCU Workshops/Registration Form. Coming soon.
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