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Step 10: Develop Communication Materials Step 10 builds upon all the previous steps. It is here that words, images, symbols, and sounds are put together to create a print, audio, or audio-visual communication product. A large number of arts and sciences come together, and each medium (e.g., a speech, poster, or TV PSA) has its own opportunities and challenges. The creative design is intimately related to the actual physical production, where the challenge is to create quality projects within budget and reasonable timelines. The importance of this step is obvious since the actual impact of your communication depends on how your materials are created and implemented (Step 11). Creative execution will dictate whether your message causes some reaction or engagement and whether it results in any change. Materials Development is explored in detail in our how to’s workshop. THCU resources Materials Production Lecturette. This excerpt from our Overview of Health Communication Campaign workshop slides outlines clear communication principles that should be taken into account when developing health communication materials. Checklists are provided for both text and visuals. Added October 9, 2003. The Health Communication Material Production Process. This article is based on content presented at a February 2001 THCU workshop, facilitated by Randall Pearce.  It covers working with various paid and unpaid suppliers, writing and editing and developing a creative brief.  Click here to download PDF. Briefing on effective health fairs, displays, posters.  Click here to download Word document.  New! August 27, 2003 Don't forget that there is more information about this step in our workbook and workshop slide show.  Click here to access these.      ‹‹ Previous Step | Next Step ›› Go back to list of 12 steps to developing a health communication campaign.