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Step 2: Revisit your health promotion strategy Step 2 provides an opportunity to rethink your health promotion strategy. A good health promotion strategy is based on a thorough situational assessment, involving stakeholders in meaningful ways, and making clear decisions about program goals and objectives. We like to stress that communication supports good health promotion, rather than the reverse. For this reason, we encourage you to think about your overall program goals and objectives before planning your health communication campaign. The process of developing a health promotion strategy is explored in detail in our introduction to health promotion planning workshop, and at the health promotion planning section of our website. THCU resources Health Communication and Community Mobilization: Complementary Strategies for Health Promotion. This paper reviews the ways in which health communication and community mobilization strategies can be combined to address health-related issues. Although these two fundamental approaches to health promotion are sometimes regarded as incompatible, they can strengthen the impact of each other in a number of ways.  Health communication campaigns initiated in tandem with strategies allowing for the active input and involvement of key community interests may prove to be a powerful combination for promoting health at the local level. December 1995.  PDF Effective campaign design checklists No time to read the manual?  Use these checklists to make sure that you've covered the basic principles of an effective health communication campaign before using your precious resources: Effective campaign design checklist for steps 1–4 (Word 64kb, September 2003), Effective campaign design checklist for steps 5–7 (Word 74kb, October 9, 2003), and checklist of criteria for developing effective, persuasive health communication materials in step 8. Don't forget that there is more information about this step in our workbook and workshop slide show.  Click here to access these.  ‹‹ Previous Step | Next Step ›› Go back to list of 12 steps to developing a health communication campaign.