Information and Resources >>Health Communication>>12 Steps

Step 4: Develop an inventory of communication resources In Step 4, you assess your communication resources. For example, we encourage you to think about the alliances or good relationships you may have with different individuals (e.g., the radio station manager or the local newspaper editor) and organizations (e.g., a workplace, advertising firm, etc.). Creating an inventory helps you determine what resources are available at relatively low cost (time and financial). This step is important because it will guide your choices of channels and (Step 6). THCU resources Effective campaign design checklists No time to read the manual?  Use these checklists to make sure that you've covered the basic principles of an effective health communication campaign before using your precious resources: Effective campaign design checklist for steps 1–4 (Word 64kb, September 2003), Effective campaign design checklist for steps 5–7 (Word 74kb, October 9, 2003), and checklist of criteria for developing effective, persuasive health communication materials in step 8. Don't forget that there is more information about this step in our workbook and workshop slide show.  Click here to access these.  ‹‹ Previous Step | Next Step ›› Go back to list of 12 steps to developing a health communication campaign.