Step 6: Select Channels and Vehicles
The sixth step in developing a health communication campaign involves selecting the right channels and vehicles to deliver your message. Your choices will depend on your audience, your communication objectives, and your budget.
Cartoon by Jim
Benton. First appeared
10/6/03 in STRATEGY Magazine
THCU Resources Selecting
Channels and Vehicles Lecturette.
This excerpt from our
Overview of Health Communication Campaign workshop slides
defines channels and vehicles; outlines criteria for selecting
the most effective channels and vehicles; and provides a
menu of options to consider. Added
October 9, 2003
Interactive Campaign
Planner
This application will guide you through steps 5 to
7 of THCU's 12 step process to developing health communication
campaigns: setting communication objectives, selecting
channels and vehicles, and combining and sequencing events.
This handy tool will allow you to create, save and print
a full text summary of your campaign, as well as an attractive
visual. These can then be shared and modified at any
time, from any computer!
New September 22, 2003
Effectiveness of Health Fairs, Displays and Posters
Click here
to download this briefing (Word, 214 kb). New
August 27, 2003
Effective
campaign design checklists
No
time to read
the manual? Use
these checklists
to make sure
that you've covered
the basic principles
of an effective
health communication
campaign before
using your precious
resources: Effective
campaign design
checklist for
steps 1–4 (Word
64kb, September
2003), Effective
campaign design
checklist for
steps 5–7 (Word
74kb, October
9, 2003), and checklist
of criteria
for developing
effective, persuasive
health communication
materials in
step 8.
Overview
of Health Communication Campaigns workbook and slide show
Don't forget that there is more information on step 12 in our core health communication
resources
Literature searches done for clients
Non THCU Resources
Creative, Convincing and Cheap
A
Goodman Online publishes a newsletter
called Free
Range Thinking. The March 2002 issue contains a great
little article called Creative, Convincing and Cheap on
low budget communication vehicles. Added
October 8, 2003
Pew
Internet & American Life Project
This project
creates and funds
original, academic-quality research that explores the impact
of the Internet on children, families, communities, the work
place, schools, health care and civic/political life. They
have a wealth of reports available free online, including
many that cover health uses for, and implications of the
internet. It is a great source of audience analysis
information. Added July
2, 2002
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