Step 7: Combine and Sequence Communication Activities
In this step, communication activities are laid out on a timeline and put together logically according to audience needs, opportunities and/or competing messages or events in the environment. This step is important because it provides a way to sustain energy and resources over the life of the campaign and provides an opportunity to build the campaign.
THCU resources
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Interactive
Campaign Planner
This application will guide you through steps 5 to 7 of THCU's
12 step process to developing health communication campaigns: setting
communication objectives, selecting channels and vehicles, and combining
and sequencing events. This handy tool will allow you to create, save
and print a full text summary of your campaign, as well as an attractive
visual. These can then be shared and modified at any time, from any
computer!
New September 22, 2003 |
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Don't forget that there is more
information about this step in our workbook and workshop slide
show. Click
here to access these. |
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Effective
campaign design checklists
No time to read the manual? Use these checklists
to make sure that you've covered the basic principles
of an effective health communication campaign before
using your precious resources: Effective
campaign design checklist for steps 1–4 (Word
64kb, September 2003), Effective
campaign design checklist for steps 5–7 (Word
74kb, October 9, 2003), and checklist
of criteria for developing effective, persuasive
health communication materials in step 8. |
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