Step 9: Develop project identity
In this step we focus on the fact that your project will have
an identity whether you intend it or not. Why not be strategic?
Identity is often narrowly defined as simply a
logo and is commonly undervalued as a programming tool. In
reality, identity is much more than a logo. The perceptions
people hold of your issue and project - your identity – are
based on how your staff and volunteers interact with your
audience and appear in public. Your identity will likely
determine, more than anything else, the basis on which they
respond to your efforts.
Don't forget that there is more
information about this step in our workbook and workshop slide
show. Click
here to access these.
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