Map of THCU's health communication resources on
this site
THCU's health communication resources are organized
by our 12
step process to developing health communication campaigns
and by types of health communication. For the main resources index,
please visit here.
Recommended non-THCU resources
on general health communication
Overview of health communication campaigns
workbook
This workbook explains our 12 steps and provides worksheets to aid you in applying
the steps. English (PDF
306kb, updated April 1999) or French (PDF
1,600kb, updated April 1999, translated February 2002)
Overview of health communication campaigns workshop
slides
These workshop slides complement the Overview of Health
Communication Campaigns workbook. We update these more
frequently than the workbook above, so they reflect our most
current health communication content. Available in English (updated May 2005) Part 1 (PPT 4MB), Part 2 (PPT 7MB), Part 3 (PPT 3 MB) and French (updated April 2002,
translated May 2002) Part
1 (PPT 4,159kb), Part
2 (PPT
3,596 kb), and Part
3 (PPT 2,971kb)
12
Step Action Summary
This two-page, legal-size handout summarizes THCU's 12 steps. Related worksheets
and tools to help you complete each step are noted, along with tips for efficient,
effective completion of each step. This is a great overview and checklist for
both newbies and seasoned practitioners. (PDF 41kb) March
22, 2005
Overview
of Developing Health Communication Campaigns Tool Kit
This tool kit accompanies THCU's Overview of Developing Health Communication
Campaignsworkshops, gathering handouts and worksheets in one convenient location
for use
during theevent. (PDF 901kb) May
10, 2005
Case
Study Series
Implementing THCU's 12 Steps is our new series of case studies
where actual campaign development is described using our 12-step
process. Updated February
14, 2007
Campaign
Planner Worksheets
Use these
worksheets -- in mini or monster form -- to summarize steps 5, 6,
and 7 of our 12 step process.
Interactive
Campaign Planner
This
online application will guide you through steps 5 to 7
and will allow you to create, save, and print a full text
or attractive visual summary of your campaign, which can
then be shared and modified at any time, from any computer!
September 22, 2003
Effective campaign design checklists
No time to read the manual? Use these checklists
to make sure that you've covered the basic principles of an effective
health communication campaign before using your precious resources: Effective
campaign design checklist for steps 1–4 (Word 64kb, September
2003), Effective
campaign design checklist for steps 5–7 (Word 74kb, October
9, 2003), and checklist of
criteria for developing effective, persuasive health communication
materials in step 8.
Sample
Step One Project Management Worksheets
We have developed two health communication project plans,
outlining all the steps necessary to plan a health communication
campaign with a team. One is the "Cadillac" or "Gold Standard"
that assumes you have plenty of time and financial resources. We
have also included a "Ford" version for teams with less time
and resources who are considering adapting existing materials
for their campaign. Approximate timelines and estimated
hours necessary to complete the task are included. The
numbers may surprise you! Available in PDF and Word formats.
The Word format can be used as a modifiable template for your
team. November
2002
Health
Communication and Community Mobilization: Complementary Strategies
For Health Promotion
This paper reviews the ways in which health communication
and community mobilization strategies can be combined to address
health-related issues. Although these two fundamental approaches
to health promotion are sometimes regarded as incompatible, they
can strengthen the impact of each other in a number of ways. Health
communication campaigns initiated in tandem with strategies allowing
for the active input and involvement of key community interests
may prove to be a powerful combination for promoting health at
the local level. December 1995. PDF
Audience
analysis data and profiles
THCU has created profiles for tweens, teens, boomers,
and seniors and
provides resources for rural
audiences. June
23, 2005
Audience
Analysis and Segmentation Lecturette
This excerpt from our Overview of Health Communication Campaign workshop slides
explains audience analysis and segmentation; outlines the types of demographic,
psychographic and behavioural audience characteristics that should be explored
before embarking on a health communication campaign; and describes a simple
audience segmentation process. (PDF, 187kb) October
9, 2003
Internet
Access and Use by Canadians
(PPT, 622kb) September 25, 2003
Effective campaign design checklists
No time to read the manual? Use
these checklists to make sure that you've covered the basic principles
of an effective health communication campaign before using your precious
resources: Effective
campaign design checklist for steps 1–4 (Word 64kb, September
2003), Effective
campaign design checklist for steps 5–7 (Word 74kb, October
9, 2003), and checklist of
criteria for developing effective, persuasive health communication
materials in step 8.
Recommended non-THCU
resources, websites and listservs for general audience analysis
Setting
Communication Objectives Lecturette
This excerpt from our Overview of Health Communication Campaign workshop slides
provides guidelines for how to set good health communication objectives. Information
on setting realistic objectives for mass media activities is also included.
(PDF, 183 kb) October 9,
2003.
Menu
of Outcome Objectives
This supplementary resource suggests objectives for all four levels -- individual,
network, organization, and social. (PDF, 37K) June
8, 2004
Interactive Campaign Planner
This application will guide you through steps 5 to 7 of THCU's
12 step process to developing health communication campaigns: setting
communication objectives, selecting channels and vehicles, and combining
and sequencing events. This handy tool will allow you to create,
save and print a full text summary of your campaign, as well as an
attractive visual. These can then be shared and modified at any time,
from any computer! September 22, 2003
Effective
campaign design checklists
No time to read the manual? Use these
checklists to make sure that you've covered the basic principles
of an effective health communication campaign before using
your precious resources: Effective
campaign design checklist for steps 1–4 (Word 64kb,
September 2003), Effective
campaign design checklist for steps 5–7 (Word 74kb,
October 9, 2003), and checklist
of criteria for developing effective, persuasive health
communication materials in step 8.
Selecting Channels
and Vehicles Lecturette
This excerpt from our Overview of
Health Communication Campaigns workshop slides defines channels
and vehicles; outlines criteria for selecting the most effective
channels and vehicles; and provides a menu of options to consider.
October 9, 2003
Interactive
Campaign Planner
This application will guide you through steps 5 to 7 of THCU's
12 step process to developing health communication campaigns: setting
communication objectives, selecting channels and vehicles, and combining
and sequencing events. This handy tool will allow you to create, save
and print a full text summary of your campaign, as well as an attractive
visual. These can then be shared and modified at any time, from any
computer! September 22, 2003
Briefing on the
effectiveness of health fairs, displays, posters
August 27, 2003
Interactive
Campaign Planner
This application will guide you through steps 5 to 7 of THCU's
12 step process to developing health communication campaigns: setting
communication objectives, selecting channels and vehicles, and
combining and sequencing events. This handy tool will allow you
to create, save and print a full text summary of your campaign,
as well as an attractive visual. These can then be shared and modified
at any time, from any computer! September 22, 2003
Making the Case
Making the Case at a Glance
This two-page handout summarizes key information from THCU's two-day
workshop, Making
the Case. Revised in the fall of 2006, the new model is organized
around a small number of key practical decisions such as "who" will
make the case, rather than a series of steps to follow.(legal size
PDF 30kb) New January 11, 2007
Making
the Case Presentation
From THCU's workshop of
the same name, these slides review strategies and tactics for “making
the case” for health promoting initiatives such as community
engagement, access to services, affordable housing, and violence
prevention to decision-makers in government, foundations, private
sector funders, and within your own organization.(PDF, 66kb) Updated January
11, 2007
Strengthening Personal Presentations
Strengthening
Personal Presentations Workbook
This workbook focuses on five core skills for making an effective presentation--one
that provides the audience with the information they seek in a stimulating manner. Updated June
15 -- now includes the Personal Assessment Tool and Planning Your Presentation
worksheet
Strengthening
Personal Presentations Workshop Slides
This powerpoint presentation accompanies the workshop.
Added March 31, 2005
Strengthening
Personal Presentations Personal Assessment Tool
This assessment tool has 38 questions about presentation style.
(PDF, 121kb, March 2005) Added March 29, 2005
Planning
Your Presentation
A worksheet that accompanies our Strengthening Personal Presentations
workshop. (PDF, 109kb, March 2005) Added March 29, 2005
General
Health
Communication Message Review Criteria
This document lists the minimum criteria for developing a persuasive
message, including a message review tool. (PDF, 291kb, March 2003)
Fear
Appeals for Tobacco Control
This info pack discusses the return of fear appeals to health communication,
specifically for tobacco control, including a description of recent tobacco
control efforts, an overview of The Extended Process Model, and
a list of additional resources. (PDF, 217kb, June 2000; also
available in French,
PDF, 230kb)
Public
Service Announcements: How Can We Make Them Effective?
A summary of the 2001 workshop presented by Dr.
Charles Atkin, professor and chair of Michigan State
University’s (MSU) Department of Telecommunication,
inluding setting clear and realistic communication objectives,
using appropriate incentives and messengers, selecting
appropriate channels and vehicles, and appropriate levels
of frequency. (PDF, 485kb, February 2001)
Materials Production
Lecturette
This excerpt from our Overview of Health Communication
Campaigns workshop slides outlines clear communication principles
that should be taken into account when developing health communication
materials. Checklists are provided for both text and visuals.
October 9, 2003
The
Health Communication Material Production Process
This article is based on content presented at a February 2001 THCU workshop,
facilitated by Randall Pearce. It covers working with various paid and
unpaid suppliers, writing and editing and developing a creative brief.
Briefing on effective
health fairs, displays, posters
August 27, 2003
Lecturette on Health
Communication Evaluation, Effectiveness & Why Campaigns Fail
This
excerpt from our Overview of Health Communication Campaigns workshop
slides explains the three types of campaign evaluation and outlines
some sample evaluation questions. Evaluation tips and information
on health communication campaign effectiveness from Dr. Hornik's
recent book - Public Health Communication: Evidence for Behaviour
Change is provided. A summary of health communication scholar Chuck
Atkin's work on "Why Campaigns Fail" is also presented.
October 9, 2003
Evaluation Card Game (Cards and Instructions)
You are the manager of a communication campaign that has run for 9 months and
has cost $25,000 in above-the-line costs. Your boss now tells you that with
the end of the fiscal year coming up you need to produce some "hard evidence," preferably
a cost-benefit analysis for the program. You only have $1,500 left
for evaluation. Play the game and decide what to do! May
18, 2004
Changing
Behaviours: A Practical Framework.
June 2004. Urmila Chandran, Larry Hershfield, and Jodi Thesenvitz
This update of the December 2000 resource describes and provides examples for
the eight conditions required to change personal health behaviours. (PDF, 46
kb) June 16, 2004
THCU's
Social Marketing Worksheet
October 8, 2003. (PDF, 54 kb)
Ethics of
Health Communication: Workshop Materials
Slideshow from the January 2001 Special Topics workshop by Francois
Lagarde, which provided ways to identify ethical dilemmas and consider
practical solutions.
Tools
of Change--Social Marketing Skills: Workshop Materials
Slideshow from the January 2001 Special Topics workshop by Jay
Kassierer, which provided a brief introduction to social marketing,
a step-by-step planning methodology, a toolkit of proven techniques,
and a free social marketing web site.
Recommended
non-THCU resources on persuasive or behavioural communication
The Update:
Special issue on risk communication
This issue of THCU's newsletter from fall 2000 provides an overview of risk communication
along with information on planning risk communication efforts, developing messages,
and evaluating. It also contains articles from Ontario experts, describing their
lessons-learned from local experiences. (PDF 590kb) Click here to
view an excerpt: Tips to improve risk communication efforts." This issue
continues in a special supplement.
Recommended
non-THCU resources on risk communication
Media advocacy workbook
Media advocacy is the process of working with the media to influence healthy
public policies through shaping debate about the topic. Successful media
advocacy ensures that issues include a public health perspective, emphasize
the social, cultural, economic and political dimensions of health problems,
and stress the importance of participation and empowerment in health promotion.
This 2002 workbook provides a recommended process with many tips and strategies.
(PDF, 520 kb)
Media relations
powerpoint slide show
(PDF, 1,344 kb) October 8, 2003
THCU's policy development section
This page introduces policy development and links to resources. Aug 30,
2002
Recommended non-THCU
resources on media advocacy
Internet
Access and Use by Canadians
A powerpoint slideshow compiled by Sherry Biscope
for THCU in September 2003. (PPT, 619kb) September 25,
2004
THCU's Exemplary Health
Communication Web Tour
Here is a selection of recommended sites covering a range
of health promotion activities. The sites are intended to give you
an introduction to the incredible array of information out there
on both the current thinking on how to create good interactive health
communication and organizations that are producing exemplary web
sites.
Evaluating
web sites
This presentation from our 2001 Special Topics Workshop (Larry Hershfield,
Shawn Chirrey, Oonagh Maley, Dave Haans and Cameron Norman) includes an introduction
to evaluation, quality website criteria, information about formative evaluation
of websites, information about evaluating use of websites, and information
about website process and outcome evaluations. (PPT, 773kb)
Interactive
Health Communication Workbook
This 2002 workbook accompanies our workshop and
teaches both general concepts and specific skills. (PDF, 2.51mb)
The Update:
Special issue on the Internet
Our fall 1999 newsletter includes guest commentaries and articles on proposed
standards for health promotion Internet resources and evaluating health-related
websites. (PDF, 181 kb)
Recommended non-THCU resources on
interactive health communication
Ontario Health Promotion
E-mail Bulletin
The Ontario Health Promotion E-mail Bulletin (OHPE) is a free weekly newsletter
for people interested in health promotion produced by the Ontario
Prevention Clearinghouse and THCU. We provide information on workshops, conferences,
job postings, projects, issues and resources. Learn how to search for information
in our archives here.
THCU
Literature Searches
When needed, we contract a wonderful librarian named Barbara Scott to do literature
searches on various topics that our clients ask us about. The requests from
the last couple of years are posted here.
Journals
of interest
This list, updated in 2003, indicates where journal contents of
interest to health promotion and health communication practitioners are
indexed and describes their related websites.
