Interactive health communication

Introduction
THCU resources
Non-THCU resources

If you are already familiar with interactive health communication, here are some quick links to information and resources on general health communication, persuasive or behavioural communication (including social marketing), risk communication, media advocacy, entertainment education, and THCU's 12-step process.

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Introduction

In their 2002 book, Speaking of Health: Assessing Health Communication Strategies for Diverse Populations, the Institute of Medicine provides the following definition of interactive health communication: "Interactive Health Communication is defined as the interaction of an individual—consumer, patient, caregiver, or professional—with or through an electronic device or communication technology to access or transmit health information or to receive guidance and support on a health-related issue (Patrick et al., 1999). Many of the early applications demonstrated increases in users’ knowledge and acceptability of the systems (Kumar et al., 1993). Most applications now are Internet based or will be in the future. IHC includes computer health enhancement systems, interactive computer games, and Web-based applications, including the Internet. IHC services can range from simple applications, such as a single article or a discussion group, to online support groups and programs that offer many services, including information, communication, analysis, and a personalized Web page or a computer-based game intended to promote a certain behavior change (see Bental, Cawsey, and Jones, 1999, for an excellent overview of computer-mediated patient education techniques). Telemedicine and telecomputing offer a host of new communication opportunities, including electronic house calls (Ostbye and Hurlen, 1997)." [from http://books.nap.edu/books/0309072719/html/204.html]

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THCU resources

Internet Access and Use by Canadians
A powerpoint slideshow compiled by Sherry Biscope for THCU in September 2003. (PPT, 619kb) Added September 25, 2004

THCU's Exemplary Health Communication Web Tour
Here is a selection of recommended sites covering a range of health promotion activities. The sites are intended to give you an introduction to the incredible array of information out there on both the current thinking on how to create good interactive health communication and organizations that are producing exemplary web sites.

Evaluating web sites
This presentation from our 2001 Special Topics Workshop (Larry Hershfield, Shawn Chirrey, Oonagh Maley, Dave Haans and Cameron Norman) includes an introduction to evaluation, quality website criteria, information about formative evaluation of websites, information about evaluating use of websites, and information about website process and outcome evaluations. (PPT, 773kb)

Interactive Health Communication Workbook
This 2002 workbook accompanies our workshop and teaches both general concepts and specific skills. (PDF, 2.51mb)

The Update: Special issue on the Internet  
Our fall 1999 newsletter includes guest commentaries and articles on proposed standards for health promotion Internet resources and evaluating health-related websites. (PDF, 181 kb)

Ontario Health Promotion E-mail Bulletin
The Ontario Health Promotion E-mail Bulletin (OHPE) is a free weekly newsletter for people interested in health promotion produced by the Ontario Prevention Clearinghouse and THCU. We provide information on workshops, conferences, job postings, projects, issues and resources. Learn how to search for information in our archives here.

THCU Literature Searches
When needed, we contract a wonderful librarian named Barbara Scott to do literature searches on various topics that our clients ask us about. The requests from the last couple of years are posted at the link above.

List of journals of interest to health promotion and health communication practitioners
This list, updated in 2001, indicates where journal contents are indexed and describes their related websites.

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Non-THCU resources 

Race to Web Readiness.
Developed by the Web Client Services team, Health Canada's Health Promotion and Programs Branch, this easy-to-use resource from Health Canada walks you through planning, developing, marketing, and evaluating a website using fact sheets, checklists, and links to relevant online resources. New Added July 7, 2004

New Communication Applications and Technologies and Diverse Populations: The Changing Health Communication Landscape
Chapter Six in the Institute of Medicine's Speaking of Health: Assessing Health Communication Strategies for Diverse Populations (2002) provides an overview of how new and existing technologies are being used for health communication with diverse populations. Benefits, limitations, current evidence, and recommendations are discussed. New Added July 7, 2004

An evidence-based approach to interactive health communication: a challenge to medicine in the information age
Article by Robinson TN, Patrick K, Eng TR, Gustafson, Science Panel on Interactive Communication and Health, in JAMA, 1998, Oct 14;280(14):1264-9. [link is to abstract] New Added July 7, 2004

Developers and evaluation of interactive health communication applications
Article by Henderson J, Noell J, Reeves T, Robinson T, Strecher V in the American Journal of Preventive Medicine, Volume 16, Issue 1, January 1999:30-34 [link is to abstract] New Added July 7, 2004

Shortcomings of health information on the Internet
Article by Benigeri, M, and P. Pluye in Health Promotion International, 2003;18:381-386 [link is to abstract] New Added July 7, 2004

Using Health Information on the Internet
These two checklists from the Canadian Health Network are designed to help users identify and evaluate health promoting information online. New Added July 7, 2004

The Interactive Health Communication Science Panel
While this panel is no longer active, we recommend their final report, collection of glossaries and their IHC application checklist. New Added July 7, 2004

CyberHealth Literacy
Designed for youth by the TeenNet Research Project at the University of Toronto, tthis checklist enables youth to evaluate websites for accessibility, credibility and security, and personal fit and interactivity. New Added July 7, 2004

Quality Information CheckList
This list is designed to help children (ages 5, 6, and 7) evaluate the information they find on the Internet. New Added July 7, 2004

E-Health Code of Ethics
Launched in 2000, this international code of ethics for health care sites and services on the Internet outlines what anyone using the Internet for health-related reasons has a right to expect. The goal is to help create a trustworthy environment for all users, whether they are patients, health care professionals, website sponsors, people who develop health applications and content for the Web, or individuals who turn to the Internet to help them stay well. See also Foundations of the eHealth Code of Ethics by Bette-Jane Crigger, The Hastings Center. New Added July 7, 2004

Usability.gov
The National Cancer Institute's resource for designing usable, useful, and accessible websites and user interfaces is easy to use and comprehensive. In particular, NCI has published Research-Based Web Design and Usability Guidelines. New Added July 7, 2004

Digital Divide Network
This Benton Foundation project looks at the causes and effects of the divide from four distinct angles: technology access, literacy and learning, content, and economic development. In particular, the About the Divide and Current Research sections include links to relevant information and reports. New Added July 7, 2004

Older Links

Information Quality Tool
This excellent tool from Mitretek Systems is designed to help people assess the quality of health information found on the internet.

Pew Internet & American Life Project
This project creates and funds original, academic-quality research that explores the impact of the Internet on children, families, communities, the work place, schools, health care and civic/political life. They have a wealth of reports available free online, including many that cover health uses for, and implications of the internet.  In particular, see Vital Decisions: How Internet users decide what information to trust when they or their loved ones are sick. It is a great source of audience analysis information. Updated May 19, 2005

The Web Marketing Checklist: 29 Ways to Promote Your Website.
How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of 29 items you need to consider (by Dr. Ralph F. Wilson, E-Commerce Consultant, in Web Marketing Today, Issue 125, June 4, 2003). Added October 2003

Useit.com
Jakob Nielsen's (web interface design guru) site contains links, usability reports and guidelines, as well as Nielsen's regular usability column.

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