THCU Resources

Topics

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Health Promotion (101)

Behaviour Change and Social Science Theory

Health Communication/Communication

The field/process of Health communication in general

THCU's 12 steps

Step 1. Project management

Step 2. A health promotion strategy as a building block

Step 3. Audience analysis/segmentation

Step 4. Resource inventory

Step 5. Objectives

Step 6. Channels/vehicles

Step 7. Campaign sequence

Step 8. Message development

Step 9. Identity/branding

Step 10. Material production

Step 11. Campaign implementation

Step 12. Campaign evaluation

Online and interactive health communication (including social media)

Social marketing and persuasion

Media Advocacy

Risk Communication

Entertainment Education

Communication for Social Change

Patient provider communication

Effectiveness of health communication

Ethics in health communication

Interpersonal communication/buzz

Personal presentations

Tailoring

Making a case

Media relations

Program Planning/Planning

The field/process of program planning in general

THCU's 6 planning steps

Step 1. Project management

Step 2. Situational assessment

Step 3. Program objectives

Step 4. Program strategies and activities

Step 5. Program indicators of success

Step 6. Review program plan

Ethics in planning

Logic models

Best practices/recommended interventions

Intervention mapping

Strategic planning

Evaluation

The field/process of evaluation in general

THCU's 10 evaluation steps

1. Clarification of program objectives

2a. Stakeholder engagement

2b. Evaluation questions

3. Resource assessment

4. Design of evaluation

5. Evaluation tools, procedures, indicators

6. Project management of evaluation process

7. Data collection

8. Data analysis

9. Interpretation and dissemination of evaluation results

10. Acting on evaluation results

THCU's own evaluation

Ethics in evaluation

Continuous quality improvement

Participatory evaluation/empowerment evaluation

Focus groups

Surveys

Cross cultural evaluation

Economic evaluation

Benchmarking

Sustainability

The field/process of sustainability in general

Our 4 sustainability

Step 1. Sustaining awareness of an issue

Step 2. Sustaining a partnership

Step 3. Sustaining a behaviour change

Step 4. Integration of a program into an organization

Policy

The field/process of policy development in general

Our 8 policy development steps

Step 1. Situational assessment

Step 2. Community readiness

Step 3. Policy objectives

Step 4. Identify decision-makers

Step 5. Building support for a policy

Step 6. Writing a policy

Step 7. Implementation of a policy

Step 8. Evaluation of a policy

Advocacy

Proposal development

Health literacy

Core competencies

Organizational development

Community development

Facilitation how-to’s

Facilitation how-to's

Cultural competency

Management and leadership

Comprehensive Workplace Health Promotion

The field/process of Comprehensive Workplace Health Promotion in general

Organizational culture

Element 1 and 6: Obtain management support

Element 2: Establish healthy workplace committee

Element 3: Conduct situational assessment

Element 4: Develop healthy workplace plan

Element 5: Develop program and evaluation plan

Element 7: Implement plan

Element 8: Generate evaluation report

THCU Resource Library