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Information and Resources >> Health communication >> Health communication in 12 steps >> Case Studies

Health Communication Case Studies by THCU

This series of case studies shows real-life applications of our 12-step model for developing a health communication campaign.

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Topics
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Health Promotion (101)
Behaviour Change and Social Science Theory
 Health Communication/Communication
The field/process of Health communication in general
THCU's 12 steps
Step 1. Project management
Step 2. A health promotion strategy as a building block
Step 3. Audience analysis/segmentation
Step 4. Resource inventory
Step 5. Objectives
Step 6. Channels/vehicles
Step 7. Campaign sequence
Step 8. Message development
Step 9. Identity/branding
Step 10. Material production
Step 11. Campaign implementation
Step 12. Campaign evaluation
Online and interactive health communication (including social media)
Social marketing and persuasion
Media Advocacy
Risk Communication
Entertainment Education
Communication for Social Change
Patient provider communication
Effectiveness of health communication
Ethics in health communication
Interpersonal communication/buzz
Personal presentations
Tailoring
Making a case
Media relations
 Program Planning/Planning
The field/process of program planning in general
THCU's 6 planning steps
Step 1. Project management
Step 2. Situational assessment
Step 3. Program objectives
Step 4. Program strategies and activities
Step 5. Program indicators of success
Step 6. Review program plan
Ethics in planning
Logic models
Best practices/recommended interventions
Intervention mapping
Strategic planning
 Evaluation
The field/process of evaluation in general
THCU's 10 evaluation steps
1. Clarification of program objectives
2a. Stakeholder engagement
2b. Evaluation questions
3. Resource assessment
4. Design of evaluation
5. Evaluation tools, procedures, indicators
6. Project management of evaluation process
7. Data collection
8. Data analysis
9. Interpretation and dissemination of evaluation results
10. Acting on evaluation results
THCU's own evaluation
Ethics in evaluation
Continuous quality improvement
Participatory evaluation/empowerment evaluation
Focus groups
Surveys
Cross cultural evaluation
Economic evaluation
Benchmarking
 Sustainability
The field/process of sustainability in general
Our 4 sustainability
Step 1. Sustaining awareness of an issue
Step 2. Sustaining a partnership
Step 3. Sustaining a behaviour change
Step 4. Integration of a program into an organization
 Policy
The field/process of policy development in general
Our 8 policy development steps
Step 1. Situational assessment
Step 2. Community readiness
Step 3. Policy objectives
Step 4. Identify decision-makers
Step 5. Building support for a policy
Step 6. Writing a policy
Step 7. Implementation of a policy
Step 8. Evaluation of a policy
Advocacy
Proposal development
Health literacy
Core competencies
Organizational development
Community development
 Facilitation how-to’s
Facilitation how-to's
Cultural competency
Management and leadership
 Comprehensive Workplace Health Promotion
The field/process of Comprehensive Workplace Health Promotion in general
Organizational culture
Element 1 and 6: Obtain management support
Element 2: Establish healthy workplace committee
Element 3: Conduct situational assessment
Element 4: Develop healthy workplace plan
Element 5: Develop program and evaluation plan
Element 7: Implement plan
Element 8: Generate evaluation report