Step 4.3

Striking an emotional chord: persuading the funder

To be persuasive, you must balance logic with emotion. Ideally, your proposal will be as interesting to read as it is informative. When the reader is engaged, wanting to know more, you will be more likely to receive funding. There are various ways to do this. For proposal writing, the key to using persuasive techniques is to be brief and selective. Many proposals have maximum word counts.