4.1 Overview of Core Content Requirements 4.2 Providing Adequate Evidence and Examples 4.3 Striking an emotional chord: persuading the funder 4.4 Introduction 4.5 Project Description 4.6 Budget 4.7 Organization Information 4.8 Appendices 4.9 Executive Summary 4.10 Title Page

Step 4.3

Striking an emotional chord: persuading the funder

Tell short stories from your personal and organizational experience.
Use relevant short statements such as quotations from historical figures and folk sayings.
Use short anecdotes to convey a message. They can be very effective if interesting and relevant.
Use highly descriptive stories and illustrations that evoke emotion.
Make use of testimonials.
Make all supporting material as brief and relevant as possible. Many proposals have maximum word counts.