Step 4.4

Introduction

The introduction sets the tone of the entire proposal. It is critical that very early on, you show why your project is necessary and make a compelling case for why you should carry it out.

To show your project is necessary:

• Quickly summarize the problem in terms of the needs of humans and other life.
• Use a brief summary of available evidence and examples to show the significance of the problem, and demonstrate a precise understanding.
• Explain why this problem should be of special interest to the funder by linking your project idea with the funder's priorities.
• Briefly explain what you plan to do.
• Highlight the unique or innovative aspects to your proposal, such as continuing previous work, avoiding errors made by others, maximizing collaboration, etc.

To make a compelling case for why you should carry it out:

• Highlight relevant recent experience.
• Highlight what makes you unique (e.g. geographic location, language, expertise, partnerships)
• Link the project with your organizational goals.