4.1 Overview of Core Content Requirements 4.2 Providing Adequate Evidence and Examples 4.3 Striking an emotional chord: persuading the funder 4.4 Introduction 4.5 Project Description 4.6 Budget 4.7 Organization Information 4.8 Appendices 4.9 Executive Summary 4.10 Title Page

Step 4.4

Introduction

Avoid assuming that the funder already understands the problem as clearly as you.
Position the funder as a "partner" in this venture, committed to the same goals as you. Refrain from focusing on your organization's need for funds.
Consider borrowing credibility by involving expert consultants in advisory roles, or securing strong letters of endorsement.