Step 4.5.1

Goals and objectives

Additional Resources

Setting Communication Objectives Lecturette

This excerpt from THCU's Overview of Health Communication Campaign workshop slides provides guidelines for how to set good health communication objectives. The lessons are also applicable to other types of non-communication objectives. This is available online at www.thcu.ca.

Menu of Outcome Objectives

The Health Communication Unit recommends that changes at the individual, network, organizational, and societal levels be considered when setting objectives. This resource provides sample outcome objectives for all four levels. This is available online at www.thcu.ca.