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Step 3: Set goals, audiences, and outcome objectives

Step 3 begins with setting goals. These are broad statements that provide overall direction for all aspects of your program, over a long period of time. They are descriptive, global statements.

Using the goal as an umbrella, and data gathered in step 2 as a guide (specifically the results summarized in worksheets 2.2, 2.3, and 2.4), you next identify your audience(s). These are groups that require special attention to ensure you achieve your goals. They include the primary audience who you ultimately hope to affect in some way. They also include secondary audiences that influence the primary audience. This influence may occur through social influence, policies and procedures and/or legislation and regulations.

Armed with the decision about who you want to influence, you then create outcome objectives. To create outcome objectives, you identify who you want to change, what you want to change in the audience, by how much, and by when.

While working on step 3, use the Learning Centre for:

• Tools, resources and evidence to support planning decisions, specifically related to step 3.
• Advice from THCU's Planning Workbook and case studies

There are also detailed how-to-instructions and completed samples for each worksheet.

And finally, remember to save, export and keep improving all your plans!