Project Overview > How to Select a Tool

Consideration #2:
Know your Audience

As with any health promotion initiative, knowing your audience is a key success factor. Different types of situational assessment tools will provide different types of information about the employees and their workplace, and perhaps even their home environments. Compile a list of what information is needed about the audience before selecting a particular tool. For instance, it may be important to determine:

• demographic information
• behavioural information (about specific health behaviours or in general)
• psychographic information (about attitudes, beliefs, values).

In addition to information related to individual employees, it is also useful to understand the workplace environment in which the audience exists. A workplace audit could be done to determine that environment.