Interactive health
communication workshop
Description of workshop
Interactive
health communication (IHC) can be defined as the interaction of an
individual - consumer, patient, caregiver, or professional - with an
electronic device or communication technology to access or transmit
health information or to receive guidance on a health-related issue.
For the purposes of this workshop, this definition does not include
electronic applications that exclusively focus on administrative,
financial, or clinical data, such as electronic medical records,
dedicated telemedicine applications, or expert clinical
decision-support systems. Some applications, however, integrate some
of the above functions with health communication. (Source: The Science
Panel on Interactive Communication and Health, October 1997)
This
workshop deals with general issues, as well as specific skills.
General issues include functions, capabilities, and applications
relative to the strategies of Health Promotion outlined in the Ottawa
Charter and social science behavioral change theory. We also look at
how quality of websites is defined and how they are actually assessed
relative to quality criteria. We also review trends. In terms of
skills, we look at finding information, building online communities,
developing websites, and evaluation. Updated
July 17, 2002.
Who should attend?
This workshop will be of interest to those who contribute to the development of websites, as well as those seeking increased personal
skills related to the Internet.
Objectives
At
the end of the session participants will be able to:
 |
Identify major criteria for evaluating IHC
applications, including health promotion values. |
|
Identify ways in which IHC supports the major
health promotion strategies. |
|
Identify technical ways (e.g. Listserv) to
connect with others, as well as concepts and strategies for building
online communities |
|
Search for information and related organizations
and conduct a bibliographic search. |
|
Identify key stages for website development, and guidelines for
each successful stage. |
|
Select appropriate approaches for formative,
process and summative evaluations of own IHC applications. |
Schedule and location
This workshop was last held in February 2002
at the Faculty of Information Studies, University of Toronto.
Agenda: Day One 9:00 a.m. - 4:00 p.m.
|
Topic |
Time |
Duration |
| 1 |
Introduction |
9:00-9:30 |
30 |
| 2 |
Functions & capabilities |
9:30 - 10:00 |
30 |
| 3 |
Educational applications |
10:00 - 10:30 |
30 |
|
Break |
10:30 - 10:45 |
15 |
| 4a |
On-line communities (intermediate) |
10:45 - 12:00, (Room 116) |
75 |
| 5a |
Finding information (introduction) |
10:45 - 12:00, (Room 225) |
75 |
| 4b |
Lunch |
12:00 - 1:00 |
60 |
| 5a |
On-line communities (introduction) |
1:00 - 2:15, (Room 225) |
75 |
| 5b |
Finding information (intermediate) |
1:00 - 2:15, (Room 116) |
75 |
|
Break
|
2:15 - 2:30 |
15 |
| 6 |
Working with Youth Panel |
2:30 - 3:45 |
75 |
| 7 |
Closure |
3:45 - 4:00 |
15 |
Agenda: Day Two 9:00 a.m. - 4:00 p.m.
| 1 |
Trends |
9:00 - 9:30 |
30 |
| 2 |
Quality |
9:30 - 10:15 |
45 |
| 3 |
Preview of concurrent sessions |
10:15 - 10:30 |
15 |
|
Break |
10:30 - 10:45 |
15 |
| 4a |
Stages of Website Development
(part one) |
10:45 - 12:00, (Room 116) |
75 |
| 4b |
Formative & Summative Evaluation |
10:45 - 12:00, (Room 225) |
75 |
|
Lunch |
12:00 - 1:00 |
|
| 5a |
Stages of Website Development
(part two) |
1:00 - 2:15, (Room 116) |
75 |
| 5b |
Web traffic |
1:00- 2:15, (Room 225) |
75 |
| 6 |
Break |
2:15 - 2:45 |
30 |
| 7 |
Supplier Panel |
2:45 - 3:45 |
60 |
| 8 |
Closure |
3:45 - 4:00 |
15 |
Facilitators
Facilitators for the February 2002 Event
Shawn Chirrey
Shawn Chirrey has worked in the field of community health and
health promotion for over 7 years. He currently works at the
Dalla Lana School of Public Health/Centre for Health Promotion at
University of Toronto, where he is the project manager of the Canadian
Health Network's Youth Affiliate working with five partner
organizations to provide content for this unique online health
information service. His previous work experience in the field of
community health includes works in epidemiology, community economic
development, policy analysis and development as well as research and
evaluation. E-health and online health promotion has been his main
focus for the past few years and he has been involved in developing
and managing online health promotion projects and services related to:
adolescents, children, seniors, caregivers, men, HIV/AIDS,
community capacity building and partnerships development.
Dave Haans
Dave Haans collects and analyzes web server and other types of data
for the TeenNet Project. His academic interests include health
promotion issues such as youth gambling. Until recently, he was a
graduate student in the Department of Sociology at the University of
Toronto. In addition to working for the TeenNet Project, he is a
statistical and computer lab consultant at the Toronto Region
Statistics Canada Research Data Centre.
Larry Hershfield
Larry Hershfield is the manager of The Health Communication Unit (THCU).
He plans all aspects of service delivery through THCU, including
designing, contracting experts and co-facilitating many of the
Unit's workshops. Larry also conducts consultations for the Unit and
contributes significantly to the content of workshops, resource
materials and consultations. A member of the Centre for Health
Promotion (University of Toronto) since 1991, he has managed,
coordinated, and participated in a wide variety of other health
promotion projects.
Larry can be reached by telephone at (416).978.0585 (Toronto,
Canada) or by email at hershfield.larry@utoronto.ca.
Penney Kirby
Penney Kirby is a
Librarian who specializes in providing information services to Health
Promotion and Public Health professionals. She has worked with a
number of organizations including the Canadian Health Network, The
Health Communication Unit, South Riverdale Community Health Centre and
the National Cancer Institute. Currently Penney is the Intranet
Facilitator at the Ontario Health
Promotion Resource System.
Oonagh Maley
Oonagh Maley manages the TeenNet Project (www.teennetproject.org)
based in the Dalla Lana School of Public Health, University of
Toronto. The goal of TeenNet is to generate new knowledge and develop
practical tools for engaging youth in health promotion and community
action using interactive technology. Oonagh coordinates TeenNet's
participatory, community-based approach where teens and community
organizations are involved in all stages of website design,
development, implementation, evaluation and dissemination. TeenNet's
virtual youth environment is called CyberIsle (www.cyberisle.org).
Oonagh also consults on Website development, and teaches workshops on
Website creation and Internet searching. Prior to obtaining her Master
of Information Studies from the University of Toronto, Oonagh worked
for over seven years in marketing communications.
Cameron Norman
Cameron Norman is a PhD Candidate in the Department of Public
Health Sciences at the University of Toronto and a research consultant
specializing in e-health for the TeenNet Project at the University of
Toronto. Mr. Norman's current research interests are in the area of
evaluating the impact of consumer e-health interventions on health
behaviour with adolescents. He has presented and written on issues of
content and product quality issues in e-health, and on the challenges
facing impact assessment of Public Health interventions.
Alison Stirling
Alison Stirling is a Health Promotion Consultant with OPC (the
Ontario Prevention Clearinghouse). She has considerable experience in
community development, capacity building and asset-mapping, using the
Internet and information systems, facilitation, program evaluation,
and women's health.
She has co-authored a number of papers and presented extensively on
community development and capacity-building practice, mapping
community associations, using story-telling for evaluation, and using
the Internet for health promotion. Alison co-facilitates an electronic
listserv on health promotion called CLICK4HP, with over 850
subscribers from around the world. As well, she is an editor of the
weekly Ontario Health Promotion E-mail (OHPE) news and resources
Bulletin sent to more than 1900 people across Ontario and around the
world.
