Overview of Health Communication Workshop Needs Assessment

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Overview of Health Communication Campaigns
September 23 & 24, 2003

Workshop Needs Assessment Form

The Health Communication Unit is very interested in determining your wants and needs for the upcoming workshop Overview of Health Communication Campaigns. The following questions are designed to better understand needs related to your organizations' activities and health communication in general. Please submit this form before Tuesday, September 18 2003.

Please describe the role you have in your organization, particularly as it relates to developing health communication campaigns and materials. How do you intend to apply the information and skills gained from the workshop? To what activities (e.g., community events, public speaking engagements, producing PSAs)?

If you have attended previous workshops on planning communication campaigns, please describe these briefly, particularly what was best about them.

Please indicate which of the following issues is of greatest interest to you. Please indicate a first and second choice:

Choice
	Physical Activity
	Girls and Smoking, Age 11 to 15
	Promotion of Healthy Dating Relationships
	Teen Driving Challenge
	Healthy Eating, Men Age 25 to 34
	Prenatal Health
	Resources for Young/Sole Support Parents
	Alcohol-related liability for servers / hosts
	Heart Health for Adults
	Breast Health, Women age 50+
	Moving Health Promotion and Prevention Up the Political Agenda

To give us a better idea of which agenda items you are most interested in, please rate the importance of each skill area according to the following criteria:

i) the importance of the topic to your present position; and
ii) your ability to perform the skill.

Please use a ten point scale for your ratings, with 1 indicating low levels of job importance/ability and 10 indicating high levels.

Managing communication projects
Job Importance	Ability Level
Analyze and segment audiences
Job Importance	Ability Level
Develop communication inventory
Job Importance	Ability Level
Setting objectives
Job Importance	Ability Level
Selecting vehicles and channels
Job Importance	Ability Level
Sequencing communication activities
Job Importance	Ability Level
Developing messages
Job Importance	Ability Level
Developing project identity
Job Importance	Ability Level
Producing materials
Job Importance	Ability Level
Writing clearly
Job Importance	Ability Level
Evaluating
Job Importance	Ability Level

Is there anything (related to content, process, or learning methods) you would like left out of the workshop? If so, please describe.

Overview of Health Communication Campaigns September 23 & 24, 2003

Workshop Needs Assessment Form

Overview of Health Communication Campaigns
September 23 & 24, 2003