Audience analysis workshop (1 day)
Description of workshop
The workshop will teach participants how to identify what type of
information is helpful in understanding a given audience, how to use
this information to improve program development and delivery, how to
finding existing information quickly and easily, and how to acquire
additional information within timelines and budgets.
Who should attend
This workshop is for practitioners who want to gather and use
existing audience analysis information, and for those who want to
develop some basic skills in creating original, local and current
data.
Goal
To provide participants with knowledge and skills necessary for
understanding and segmenting audiences in order to assist in the development of
effective health communication campaigns.
Objectives
1. To provide knowledge in understanding the role of audience
analysis in communication campaigns.
2. To provide a rationale for segmenting audiences.
3. To provide skills and information in identifying types and
examples of research helpful in segmenting and understanding
audiences.
4. To provide skills and knowledge in developing and acquiring
additional information on audiences.
5. To provide skills and knowledge on how to use audience
analysis research to improve program development and delivery.
Schedule and location
Not currently scheduled.
