Managing the communication campaign development process
Description of workshop
This two-day workshop will build on the 12 steps necessary to
develop a communication campaign. At the end of the workshop,
participants will be able to skillfully work through an effective and
efficient process with collaborators from within and outside their own
organization to develop multi-level health communication
campaigns. This workshop uses a mix of presentations and
hands-on exercises. A number of community-based experiences
identified by participants will be explored throughout the workshop.
Who should attend?
This new workshop is intended for health promotion practitioners
using a team approach to developing campaigns who already have some
familiarity with THCU's approach to communication planning.
Goals
 |
To assist agencies and individuals involved in
health promotion initiatives to plan, implement and evaluate
multi-faceted, multi-level, and integrated communication
campaigns. |
|
To enhance participants' abilities to
systematically and critically assess health communication
products and campaigns. |
|
To increase awareness, understanding, and access
to a broad range of services and resources available through
THCU and others. |
Objectives
At the end of the session, participants will be able to:
|
Adapt and/or create work plans to manage the
development, implementation and evaluation of a health
communication campaign. |
|
Anticipate and identify solutions for common
problems arising throughout this process. |
|
Use excellent facilitation skills to maximize the
planning groups' effectiveness and efficiency. |
|
Use a variety of interesting tasks to enliven the
planning process (e.g. collages, plotting media environments,
THCU's message review tool, THCU's interactive workbook,
"monster sheets". |
Schedule and location
This workshop was last held November 25 & 26,
2003, at Oakham
House, Toronto.
Agenda
Day One
| 8:30-9:00 a.m. |
Registration/refreshments |
| 9:00-9:45 |
Introduction, warm up |
| 9:45-10:00 |
Overview of Steps |
| 10:00-10:15 |
Overview of Process Dimensions & Factors |
| 10:15-10:30 |
GBU’s |
| 10:30-10:45 |
Break |
| 10:45-12:15 p.m. |
Project Management (Step 1) |
| 12:15-1:15 |
Lunch |
| 1:15-2:15 |
Barriers and Channels: Round One |
| |
Break to be incorporated during next segment |
| 2:15-4:00 |
Process Tools |
| 4:00 |
Closure |
Day Two
| 8:30-9:00 a.m. |
Refreshments and networking |
| 9:00-9:15. |
Introduction to Day Two |
| 9:15-9:45 |
Content Mapping & Media Scan (Steps 2-4) |
| 9:45-10:15 |
Campaign Review Tool & Sample Campaigns (Steps
5-7) |
| 10:15-10:45 |
Interactive OHC (Step 7) |
| 10:45-11:00 |
Break |
| 11:00-11:30 p.m. |
Message Review Tool (Step 8) |
| 11:30-12:15 |
Message Review Tool Task (Step 8) |
| 12:15-1:15 |
Lunch |
| 1:15-2:00 |
Barriers and Challenges: Round Tow |
| 2:00-3:45 |
Process Tools |
| |
Break to be incorporated during next segment |
| 3:45-4:00 |
Community of Practise |
| 4:00 |
Closure |
