Media relations workshop
Description of workshop
Media relations involves a variety of activities from developing
and maintaining a long term communication plan and process, through
to immediate tasks such as pitching stories to the media and interviewing.
Who should attend?
This introductory workshop is intended for practitioners who are
planning or conducting media relations initiatives.
Goal
The goal of the media relations workshop is to acquaint practitioners
with the functions of the news media and equip them with basic skills
to apply that knowledge to advancing education, publicity, and advocacy
goals.
Objectives:
By the end of the workshop, participants will:
1. Understand the goals and objectives of media relations
2. Recognize
the three keys to successful media relations
Message strategy
Access
Creative and Compelling delivery of messages.
4. Understand how to access
the media
5. Understand how to advance your communication objectives in a variety
of situations, including interviews.
6. Have practice time preparing media relations strategies
and tactics
7. Be prepared to apply media relations to their current work
