Introduction to evaluating health promotion programs workshop
Description of workshop
This workshop provides participants with the knowledge and skills
to select and design the most appropriate evaluation for a health
promotion project. At the end of the two-day workshop those attending
will be able to contribute to the design of a comprehensive
evaluation based on an understanding of health promotion, the
specific context and stakeholder interests; select the right
evaluation methods for a specific project; and interpret and
critically assess evaluation results.
This workshop uses a mix of presentations and hands-on exercises. A
number of examples will be examined throughout the workshop.
Who should attend?
This workshop is intended for health promotion practitioners who
are conducting basic evaluations, or working with evaluation
specialists.
Goal
To provide participants with the knowledge and skills needed to
plan and implement evaluations of health promotion initiatives
Focus
This two-day workshop will focus on designing evaluations and
interpreting evaluation results. There will be brief discussions
around data collection and development of measurement tools.
Objectives
- To identify evaluation stakeholders (their interests / questions
/ expectations regarding acceptable evidence and process)
- To understand how to design (time, costs, methods) a
comprehensive evaluation, based on an understanding of health
promotion, the specific context and stakeholder interests /
questions / expectations.
- To understand and select the appropriate evaluation methods in
health promotion (i.e., which method is suitable for what
purpose).
- To be familiar with the qualitative and quantitative methods
used to understand and evaluate health promotion programs.
- To be able to interpret and critically assess the significance
of results for planning and decision-making purposes in health
promotion.
- To understand how to present and disseminate evaluation results
based on stakeholders needs and the purpose of the evaluation.
Agenda
This is a sample agenda. The workshop was last held in November
2006.
Day 1
8:30 Registration/refreshments
9:00 Welcome and introductions/health promotion logic model
9:15 Overview of evaluation
9:30 Step 1: Clarify your program
10:00 Task #1: Identifying success indicators
10:45 Break
11:00 Step 2: Engaging stakeholders
11:15 Task #2: Identifying stakeholders
11:45 Step 3: Assess resources/cost and time considerations
12:30 Lunch
1:30 Step 4: Design your evaluation
2:00 Task #3: Designing evaluations
2:45 Break
3:00 Step 5: Determine methods of measurement
3:30 Task #4: Select methods of measurement considering costs
4:15 Closure
Day 2
8:30 Refreshments and networking
9:00 Getting the most of your evaluation $$
9:45 Q & A forum (Design and measurement tips)
10:30 Break
10:45 Step 7/8: Collecting the data and processing the data
11:15 Task #5: Coding data
12:00 Lunch
1:00 Step 8/9: Analyzing data and presenting results
1:45 Task #6: Presenting results
2:30 Break
2:45 Debrief on presenting results
3:30 Step 9/10: Interpreting results and taking action
4:00 Evaluation forms and closure
