Overview of health communication campaigns workshop
Description of workshop
This two-day workshop provides an overview of the 12 steps
necessary to develop a communication campaign. This includes applying
health communication at the individual, network, organizational,
and societal
levels and developing the skills to integrate media, interpersonal,
and events-based
approaches.
This workshop uses a mix of presentations and hands-on exercises. A
number of community-based projects will be explored throughout the
workshop.
Who should attend?
The workshop is intended for health-promotion practitioners who
are not familiar with communication planning or who are experienced
but are seeking a structured, well-documented approach.
Goals
- To assist agencies and individuals involved in health promotion
initiatives to plan, implement and evaluate multi-faceted,
multi-level, and integrated communication campaigns
- To enhance participants' abilities to systematically and critically
assess health communication products and campaigns
- To increase awareness, understanding, and access to a broad range
of services and resources available through THCU and others
Objectives
At the end of the session, participants will be able to
- identify various ways and means to gather and interpret audience
analysis information;
- identify clear communication objectives that are linked to broad
program goals and objectives at the individual, network, organizational
and societal levels of intervention;
- select appropriate communication channels and vehicles to reach
these objectives;
- create a timeline for the development, implementation and evaluation
of a communication campaign based on objectives 2 and 3 above;
and
- develop message strategies and positioning consistent
with best practices of health communication and health promotion.
Agenda
This workshop was last held in Toronto on May 3 and 4, 2005, at
Oakham House, Ryerson University, 63 Gould Street, Toronto.
May
3
8:30 Registration/refreshments
9:00 Introduction
9:45 Definitions, 12 steps, rationale, sample campaigns
10:45 Break
11:00 Audience Analysis
12:15 Lunch
1:15 Sharing time
1:30 Objectives
2:00 Vehicles and channels
2:45 Sequencing
3:00 Break
3:15 Exemplar campaign
4:30 Closure
May 4
8:30 Refreshments and networking
9:00 Sharing time
9:15 Campaign review tool
10:00 Message development (includes break)
11:30 Message rating task
12:15 Lunch
1:15 Identity
2:00 Evaluation (includes break)
3:45 THCU resources
4:00 Closure
