Making the case workshop (1 or 2 days)
Description of workshop
The objective of this workshop is to review strategies and tactics
for “making the case” for health promoting initiatives
such as community engagement, access to services, affordable
housing, and violence prevention to decision-makers
in government, foundations, private sector funders, and within your
own organization. By the end of the workshop, participants
will be able to select the most pertinent evidence to support their
initiative and develop a strategy for presenting this information to
decision makes.
Format
In addition to being introduced to strategies for accessing,
interpreting and presenting information on the effectiveness
of health promoting initiatives by workshop facilitators, you will
also have the opportunity to work from case studies to
practice “making the case”. Speakers will
also present their own real-life experiences (successes and challenges)
with “making the case” for a variety of initiatives in
the field such as community economic
development, and resident engagement.
Who should attend?
The workshop is for individuals (middle managers/program managers)
who develop, prepare and/present “the case” for health
promoting initiatives to decision-makers.
Goal
To stimulate thinking and provide participants with some practical
information, resources and strategies for convincing key stakeholder
groups to support health promotion initiatives ("Making the Case")
Objectives
To raise awareness of where to access key sources of evidence on the
effectiveness of health promotion to review strategies and tactics for "making
the case" to key stakeholder groups, including politicians, foundations,
private sector funders, and the general public
To develop and enhance key skills related to "Making
the Case" using simulated scenarios addressing a
range of health promotion issues
